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You are here: Home / Financing / Breaking Barriers to Homeownership—One 2% Down Payment at a Time

Breaking Barriers to Homeownership—One 2% Down Payment at a Time

July 16, 2025 by Lisa Jeffries Nobling

Lisa Jeffries Nobling Ownify Accredited Real Estate Agent

Helping More Buyers Become Homeowners—Starting With Just 2% Down

Homeownership has long been part of the American Dream, but for too many would-be buyers, especially first-time buyers, that dream can feel just out of reach. Between rising home prices, bidding wars, and daunting down payments, many buyers are left renting longer than they’d like… or giving up on buying altogether.

That’s precisely the challenge Ownify is tackling head-on—and I’m proud to say I’m an accredited Ownify agent myself.

💡 What is Ownify?

Ownify is a modern financing model that helps homebuyers become homeowners with as little as 2% down. From day one, buyers start building equity without needing to qualify for a traditional mortgage or compete against all-cash buyers.

Instead of waiting to “save more,” Ownify clients get to:

  • Secure a home as a powerful cash buyer (Ownify funds the rest),
  • Avoid appraisal and financing contingencies,
  • Own from day one, with 2% equity immediately and up to 10% by year five,
  • Skip the stress of taxes, insurance, or big-ticket repairs (Ownify handles those),
  • And most importantly, start building wealth now, not later.

The founder of Ownify, Frank Rohde, recently gave an primer TED Talk on how we can create more pathways to ownership for the next generation of buyers. It’s well worth a watch, whether you’re a hopeful future homeowner or someone who believes everyone deserves a fair shot at owning a place to call home:

🎥 Watch the TED Talk here

📍 As a REALTOR® with Ownify accreditation, I’d love to help you understand whether this approach is right for you—or for someone you care about. Let’s chat!

Contact Lisa

Filed Under: Financing, Homeownership Tagged With: Fractional Ownership, Ownify

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